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Kerala Tourism
Global Advertising Campaign - “Your Moment is Waiting “ - Kerala Tourism
Posted Date:
18-Sep-2010
Category:
Kerala Tourism
Rating:
Author:
naduvilmadam
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At a Red Carpet Event here in Saatchi Gallery in London, on September 21, Kerala Tourism
is launching its almost year long Global Advertising Campaign to a select list of personalities including business leaders, glitterati and literati. Your Moment is Waiting, conceived is by Stark Communications Brand Agency of Kerala Tourism, aims to popularize Kerala, "God's Own Country' as a tourist destination.
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At a Red Carpet Event here in Saatchi Gallery in London, on September 21, Kerala Tourism
is launching its almost year long Global Advertising Campaign to a select list of personalities including business leaders, glitterati and literati. Your Moment is Waiting, conceived is by Stark Communications Brand Agency of
Kerala Tourism
, aims to popularize Kerala, "God's Own Country' as a tourist destination. Featuring the upcoming Model Miriam Ilorah and shot in
beautiful locations including Thekkady, Alappuzha. Munnar. Thalassery and other parts in Northern Kerala,
the campaign aims to reach the global target of experience seekers, the target being major markets from around the world. The campaign will run through October 2010 to Middle of next year and is to be popularized also through 'You Tube' targeting 50 million viewers in all European countries including UK, France and Germany. Kerala attracts a major traffic from UK hence for the campaign ideal premiering would be London. It has indeed been a long way from an unknown international tourism center to be
"One of the Ten Paradises in the World"
by National Geographic Traveler in 2000.
Reference
http://www.keralatourism.org/
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