Jolly Silks – New fashion destination with Vidya Balan as brand ambassadress

Posted Date: 12-Jun-2012	Category: General
Author: Biju Cherian	Member Level: Diamond	Points: 25 (Rs 25)

Jolly Silks, the rebranded name of Joyalukkas Wedding Center will have Vidya Balan as the brand ambassadress. Jolly Silks a division of Joyallukkas Group has been renewed with a mission to expand their fashion and silk division by applying more marketing strategies. Read this article to know more about Jolly Silks, The Ultimate fashion destination.

Joyalukkkas Group which had made their foot strong in the field of business for the past 24 years had been a final destination for those who wish to own Jewellery and outfits suited according to their interest. Joyaluakkas Wedding Center which had been the ultimate store for fashion, textile and silks is being rebranded as Jolly Silks with Vidya Balan as the brand ambassadress. Jolly Silks a division of Joyallukkas Group has been renewed with a mission to expand their fashion and silk division by applying more marketing strategies.

Joyalukkkas Group which has gone past various milestones aims to peak into the minds people having traditional and modern outlooks. Joy Silks will focus more on the changing attitude and tastes of the consumers in Kerala. Joyallukkas Group having a team of more than 3000 staffs employed in various countries has made a leap forward by getting into the minds of 10 million happy customers.

Jolly Silks comes in a refurbished form having a team of fashion experts who will be in charge of managing various products satisfying the expectations and needs of the customers. Joyallukkas group has robbed Bollywood superstar Vidya Balan as the first brand ambassadress. Joy Alukkas, The Chairman & M.D of Joyalukkas Group says that the name of his wife 'Jolly' was strongly proposed to use as a brand name for their fashion and silk business. The name 'Jolly' gives a positive energy as it entitles a celebration mood. Vidya Balan an admirer of sarees will be fit for Jolly Silks brand ambassadress. She will officially pose for Jolly Silks prime tag 'Being Yourself'.

Vidya Balan is an actress who had set trends in wearing outfits which made the Joyallukkas group to make her a part of their new venture. The actress shared her experience being a part of Joyalukkas family and a brand ambassadress of Jolly Silks which made her more passionate to move forward. The rebranding to Jolly Silks is given promotion via various visual and print medias featuring Vidya Balan. The refurbished Jolly Silks will feature sarees suitable for various occasions. It includes Bridal sarees, Wedding Sarees, Party Sarees, Festival Sarees & Casual Sarees.

Jolly Silks superstores will be blessed with variety of garments which will meet the fashion, aspirations and budget of the customers. A large verity of updated designs to choose for Churidar, Kurtas, Salwar Kameez, Lehengas, formal clothing for women and costumes for men and kids will be made available at Jolly Silks.

Official Website: http://www.jollysilks.com/

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Jolly Silks – New fashion destination with Vidya Balan as brand ambassadress

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