Do you believe in Akshaya Tritiya ?The whole of Kerala has been filling up the spaces in the jewellery shops for the past week , booking gold , which they intend to purchase in the golden moment of the Akshaya tritiya muhurtham which is tomorrow between 3:30 pm and 4:30 pm . In order to not waste their time and lose their chances of buying gold at the muhurtham , malayalees have very well used the prebooking facility provided by the jewellers .
Is Akshaya tritiya a case of belief or a heightened form of consumerism ? The rising price of gold does not seem to be a factor or problem in buying gold . Gold is surely proved that it is a good form of investment with guaranteed returns , but is this the intent with which people are buying gold with all the vigour , which was never observable before five years ?
Discuss whether Akshaya Tritiya is a phenomenon hyped by jewellers to increase their business .