Tourism campaign to focus on AyurvedaThe Kerala Tourism campaign will focus on ayurveda to promote medical tourism. The Tourism Minister A.P. Anil Kumar said the maximum advantage from mega biodiversity region of Western Ghats. In the Campaign the mister says that we would focus on ayurveda to the rich medicinal plants' reserve in the Western Ghats. The Western Ghats is the hottest biodiversity hotspots in the world. Kerala is naturally blessed with ayurveda resources because of the state has rich ecosystem in the Western Ghats. Number of foreign and domestic tourists comes to Kerala for ayurvedic treatments. About 900 species of medicinal herbs are found in Kerala.
Agasthyakoodam peak in the Western Ghats there have some of the rarest medicinal plants. According to Kerala tourism department estimations about 94 lakh domestic visitors last year while about eight lakh foreign tourists visited the state. The majority of foreign tourists from Germany, the Middle East and Australia joined the state's ayurveda wellness programs. The ayurveda focused tourism campaign lengthening the average stay of foreign tourists and the tourism department will also add new tourism destinations.