Consumerism to dominate Onam 2014 across KeralaOnam reminds people about a fascinating era of King Mahabeli and the traditional cultures of Kerala are all highlighted. But that is not the situation Kerala currently as people are running behind discounts, sales, offers, advertisements and much more to promote the consumption of commodities. Demand for flowers from Tamil Nadu is gearing up and wide varieties of flowers are imported to Kerala. Many floral carpets made using plastics with modern techniques even gains popularity. Keralites now fear in losing their traditional cultures gradually over years. So what may be the reason behind this drastic change with Keralites.