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The Kerala Public Service Commission has announced the date and time of the Public Relations Officer (PRO) exam for Apex societies of co-operative sector in the state. The Public Relations Officer (PRO) exam 2014 for general and society category (300/2011 – 301/2011) will be held on 2nd July (Wednesday) 2014 from 7.30 AM to 9.15 AM. According to the information from PSC, 560 candidates have applied for post. As the number of vacancies is limited, the best would get to the top spot.
Candidates those who had applied for the exam can download the admission tickets through their one time registration profile in the website www.keralapsc.gov.in from 11th June 2014. The preliminarily test consists of an objective type exam (OMR Valuation) based on the qualification prescribed for the post.
Kerala PSC PRO Exam Syllabus
The duration of the exam will be 1 hour 15 minutes with maximum marks 100. Divided into 2 parts, the main topics for the exam are Part I Public Relations and Part II General Knowledge, Current Affairs & Renaissance in Kerala. With less than a month left for the exam, a methodical study is needed to score high marks.
Part I – Public Relations
Being a core subject in the syllabus, various concepts related to Public Relations will be covered under this topic. Candidates must give prime importance in learning the various terms and historical facts regarding the topic.
Public Relations and propaganda- PR and publicity – Public opinion in Public
PR functions – Characteristics and qualifications of PR personnel – PR and
Organisational setup of PR departments/agencies – PR in private and public
sectors, PR in Central and State Governments – Government Information
PR Counselling and consultancy – PR for sales promotion – Media relations –
PR Campaign – Stages of PR campaign – Planning and implementing PR
campaigns – Evaluation of feedback.
PR tools – House journals – newsletters – handouts – press conferences –
PR and social responsibility – PR codes of ethics – professional rganizations.
Part II - General Knowledge
Candidates should have a clear picture about the historical facts about the country along with its economic and physical features.
Demography- Economic and Social Development-Poverty Alleviation-Economy and
Planning-Etc. – History of India- Period from 1857 to 1947- National Movement- Etc.
Facts about Kerala
Renaissance of Kerala - Important Events/ Movements/Leaders
Candidates should have well knowledge about the various renaissance leaders along with important events which shaped the history of Kerala.
How to prepare for Kerala PSC Public Relations Officer (PRO) exam?
Just knowing the syllabus would not make up your dream to succeed in the Kerala PSC exam. Mastery over the subject along with burning desire to execute well is needed at this point. Candidates must try to give prime importance in answering easy questions first. As much practice is needed to answer all the questions in stipulated time, students should invest time to take as many Mock Tests as possible prior to the exam.