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Earlier the TV channels main source of revenue was serials and cinema. But now the things have changed. The viewers are more interested to see reality shows. They are not interested to see the old sad scenes in their screen. They love to see the fight between the contestants. Now we can see reality shows in every channel during prime time.
Mazhavil Manorama- the new channel has thought something different. Instead of bringing the old singing and dancing reality show, they have bring a completely different reality show. Its name is Veruthe Alla Bharya. As the name indicates the show is mainly used to show the value of wife in a family. The participants are young family which includes a husband, wife and child. The maximum age is 40. All participants must have a good taste in arts. The family show is also offering a huge amount of prize money. The sponsor is Malabar gold.
The main participant in the show is husbands. Husbands are asked to complete various tasks. The main highlight of the program is the problem faced by husbands when wife is not present. The husbands will be asked to do various works which wife does. The changes in the wife face when they see their husbands in trouble are really funny to watch. The anchoring capacity of actress Swetha Menon adds more credits to the program.
Recently many complaints are arising against reality shows about their marketing nature. A main complaint is that, they are marketing every feeling of contestants. When any of the contestants of the shows cry, they repeatly show the scenes with emotional background. Actually they are marketing their feelings. Another thing is that the authorities are marketing the negatives of contestants. We can see many reality shows highlighting the poverty and handicap ness of the contestants. Anyway the reality shows has become one of the ideal visual entertainment of Malayalees.